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Purpose of Trademark Law

November 20, 2018 | by | Trademark Law

Trademark law is designed to protect the consumer goodwill which merchants develop through the use of trademarks and service marks. This goal is achieved by preventing would-be infringers from using similar marks which could confuse consumers into thinking that these goods or services originate from the original mark owner. A mark thus safeguards the owner’s reputation in the marketplace as well as the value of the owner’s advertising dollar.