A trademark search is recommended prior to use of the mark to ascertain whether the mark is likely to cause consumer confusion with an already existing mark. A search serves to ensure the validity of the mark. It is also important to keep in mind that trademark infringement does not require intent. The innocent adoption of a mark that is confusingly similar to that of another is actionable at law. A preliminary search should serve to avoid unknowing infringement of another’s trademark. Lott & Fischer offers a fixed-rate trademark search and opinion letter. Send email to firstname.lastname@example.org to immediately obtain the most up-to-date fee schedule.